Privacy Policy

Effective Date: 1 January 2026

This Privacy Policy explains how headwise.uk ("we", "us", "our") collects, uses, and protects your personal information when you visit our website, which provides information and affiliate links to new betting sites. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Information We Collect

We may collect the following types of personal information:

• Name — if you contact us via email or a contact form.
• Email address — when you subscribe to newsletters, request information, or communicate with us.
• IP address — automatically collected when you browse the site.
• Cookies and similar technologies — as described in our Cookie Policy below.
• Usage data — including pages visited, time spent on pages, referral sources, device type, browser type, and approximate location derived from your IP address.

2. How We Use Information

We use your personal information for the following purposes:

• Analytics — to understand how visitors use our website, measure traffic, and improve user experience.
• Affiliate tracking — to record clicks and conversions on affiliate links to betting sites, which allows us to earn commissions. This may involve cookies set by third-party affiliate networks.
• Site improvement — to analyse trends, diagnose technical issues, and optimise content and layout.
• Communication — to respond to your enquiries or send you information you have requested, where you have given consent or where we have a legitimate interest.

Our legal bases for processing include your consent, our legitimate interests in operating and improving the website, and compliance with legal obligations.

3. Cookie Policy

We use cookies and similar technologies to enhance your browsing experience and collect usage data.

• Strictly necessary cookies — essential for the website to function, such as remembering your cookie preferences.
• Analytics cookies — help us understand how visitors interact with the site (e.g., Google Analytics).
• Affiliate tracking cookies — set by third-party affiliate networks and betting sites when you click on an affiliate link, to track referrals.
• Advertising cookies — may be used to show you relevant advertisements on other websites.

Opt-out options: You can manage or disable cookies through your browser settings. For analytics, you may install the Google Analytics Opt-out Browser Add-on. You can also opt out of interest-based advertising via YourOnlineChoices. Please note that disabling cookies may affect site functionality.

4. Third-Party Links

Our website contains links to third-party websites, including online casinos, sportsbooks, and affiliate networks. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policy of every website you visit. We do not control how these third parties collect, use, or share your personal information.

5. Your Rights

If you are located in the UK or the European Economic Area, you have the following rights under the UK GDPR and Data Protection Act 2018:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — correct inaccurate or incomplete data.
• Right to erasure — request deletion of your personal data in certain circumstances.
• Right to restrict processing — limit how we use your data.
• Right to data portability — receive your data in a structured, machine-readable format.
• Right to object — object to processing based on legitimate interests or direct marketing.
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt out of the sale of personal information. We do not sell personal information in the traditional sense, but affiliate tracking may involve sharing data with third parties as described in this policy.

To exercise any of these rights, please contact us at privacy@headwise.uk. We will respond within one month as required by law. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

6. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by law. Typically:

• Analytics data (anonymised or pseudonymised) may be retained for up to 26 months.
• Email correspondence is retained for up to 24 months.
• Affiliate tracking data is retained by third-party networks according to their own policies, generally for up to 90 days for attribution purposes, but may be longer in aggregate form.

After these periods, personal data will be securely deleted or anonymised.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@headwise.uk

We will aim to respond to all legitimate requests within 30 days.